Case Study / Selected Work
Developed in response to giffgaff’s D&AD New Blood brief, Break Free Box is a proposed street activation that turns frustration with mobile contracts into an act of release.
A trail of signs leads people to an interactive kiosk, where they enter their frustration, trigger a symbolic shredding sequence and collect a giffgaff SIM.
Context
D&AD New Blood
DELIVERABLES
Campaign Concept
Brand Activation
Visual Identity
Year
2024
Role
Graphic Designer
Creative Direction
The experience begins with a roadside sign and continues through a trail of prompts leading to the Break Free Box. At the kiosk, visitors enter what frustrates them about their mobile contract, symbolically shred it and collect a giffgaff SIM — connecting the idea of freedom to a concrete next step.
Interaction Flow
Spot the sign
Follow the trail
Enter your frustration
Shred it
Collect a SIM
Campaign journey & physical logic.