A visual identity system where sound becomes taste.

Each drink in the menu is named and flavoured after a music genre — jazz blends are smooth and mellow, rock blends come stronger and more intense, matching the energy of the sound they're named after. The packaging line and ordering experience carry that logic through, letting customers browse the menu by genre rather than by traditional drink names.

A university project built on my concept: a coffee brand where every drink is a music genre. I designed the entire visual system — logo, typography, colour palette, the full packaging line and the ordering experience. The drink names and copywriting were developed by teammates.